If you’re trying to identify which generational category someone falls into, you can usually tell by their reaction to an Ugg boot. Gen X-ers and Boomers might offer the weary acknowledgment of those who have seen a trend come and go multiple times, but remain, on the whole, broadly unmoved; millennials, meanwhile, are more likely to be existentially split over whether to embrace or reject a shoe that sends them hurtling back to their side-fringed teenage years. Bad memories of being burnt by Y2K trends vs staying sartorially relevant is every thirty-something’s Sophie’s choice. And then there’s the Gen Zs and Alphas, who are wholly innocent to Ugg’s Ashley Tisdale era and have taken to the slipper-like shoe like TikTokers to Sephora.
The Ugg comeback has been quietly simmering on the back burner for a few seasons now – the odd collaboration here, a celebrity appearance there – but, before we knew what was happening, the boot was everywhere, taking over city centres and sending our social feeds into a shearling-lined frenzy.
The backing of in-the-know labels played a major part in the Ugg boot’s revival, with everyone from Chopova Lowena, Eckhaus Latta and Wales Bonner, to Ashley Williams, Telfar and Palace partnering with the Noughties favourite. The It-girl seal of approval was also an important piece of the puzzle when it came to realigning the brand for a new generation: when Bella Hadid wore a pair of Ugg’s Ultra Mini Platform Boot back in 2022, the photo went viral and the shoe sold out across the US.
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Of course, Ugg has also been smart in the way it has leant into the nostalgia and delivered new spins on the original style, via stacked soles, low-rise silhouettes and fresh colourways. The numbers speak for themselves: not only did Ugg make its debut on the Lyst Index for Q4 2024, appearing in 10th position with searches up 358 per cent over the last three months and 12 per cent year-on-year, but it pipped Miu Miu to the “Hottest Products” top spot with its sellout Classic Ultra Mini Boot.
But, whatever your emotional baggage with the Ugg boot, the question remains: how does one style it for 2025? As always, there are no hard and fast fashion rules – after all, there’s a risk that we all step out in the same cookie-cutter ensembles if we copy the same street stylers. Still, we’ve come up with four broad styling moods that you can consider (and recreate using pieces already in your wardrobe) when dressing your Uggs this season. From dressed-down double denim to a Prada-inspired spin on separates, scroll down to see and shop our Ugg outfits. Deep breaths, Millennials, you got this.
Double denim
Preppy 2.0
Skirt-over-jeans
Polo dress
