It can sometimes feel as though the fashion industry is drowning in micro – or should I say, nano – trends. From corporate ties and slime green to Labubu dolls (surely the most surreal thing to come across our desks this year), it can be a wild ride at times. But even against the strong tides of the seasonal trend cycle, there are certain items that hold steady, and when it comes to our summer wardrobes, the linen dress is surely one of them.
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Made from flax plants, linen has been used in clothing for thousands of years and has long been lauded for its breathability, strength and natural hypoallergenic qualities. Of course, in more recent years, it has become synonymous with a certain airy, sun-soaked aesthetic, and thus a popular fabric choice for holidays in humid climes. And in recent seasons, we’ve seen a number of brands – both high street and designer – bringing a more elevated, sculptural spin on the classic style.
For 2025, Cos has really delivered in the elegant linen dress stakes, with the brand’s layered peplum midi-dress on its way to selling out, thanks to its universally flattering fit and easy polish. For more cottagecore vibes, Dôen should be your first port of call, and we’re enjoying its cute gingham iterations this season. Even party dress favourite Taller Marmo has got in on the action, with a linen rendering of its beloved fringed frock in a vibrant shade of pink – perfect for cocktail hour on holiday.
