In 2025, matching bridesmaid dresses are no longer a given, with brides veering away from traditional etiquette in favour of a more flexible and inclusive approach. Granted, guidelines can help retain a certain level of cohesion, but many brides choose to loosen stipulations and celebrate self-expression. Plus, by making space for individuality, it’s more likely that each bridesmaid will feel their best on the big day.
Allowing for flexibility on the shade, cut or silhouette is perhaps the simplest and most foolproof way of picking bridesmaid dresses that’ll still work in harmony with each other. Try-on parties have become a popular way to road-test bridesmaid dresses, where the bridal cohort can scope out multiple sizes and styles. This is not only an enjoyable experience, but it will also give you the chance to discuss if anything needs tailoring, because often a simple hemline adjustment or a darker shade is all that’s required to bring everything together.
Another trending approach amongst modern brides is to dress your bridesmaids in an array of colours. This, of course, runs the risk of everyone turning up in clashing colours that won’t translate well in photos – so, in this case, we recommend setting a colour scheme to ensure all parties are aligned. And if there are any no-go hues, it’s best to air this early on.
If you grew up daydreaming about bridesmaids in matching gowns, then don’t let us stop you. Just be aware that this runs the risk of dresses falling into the “one-time-wear” category, so it can be worth considering rental sites to avoid unwanted waste. There are plenty of great options available from the likes of Hurr and By Rotation. (Consult Vogue’s guide to the best clothing rental sites for more options).
Our edit includes dresses that can be worn again and again, whether it’s for future weddings, formal events or summer soirées. From slips courtesy of Acne Studios and L’Agence, to floral styles from the likes of Staud, Me + Em and Rixo, scroll on for the ultimate edit of bridesmaid dresses, divided by style, colour and theme.
