The most frequently asked questions about haircare products tend to be focused on concerns around hair loss or hair regrowth. According to a study conducted by Cosmetify, 1.37 million of us sought solutions to these problems in 2024. If this figure seems significant, it’s because this impacts men as well as women – according to research by medical journal Medihair, almost 85 per cent of men and 33 per cent of women will be confronted with hair loss during their lifetime. It’s a concern that hair care specialists Coco & Eve have turned their attention to. After dedicating a range to dry hair (entitled Like a Virgin), weakened hair (named Sweet Repair) and hair fibre ageing (Youth Revive), the Balinese brand is now focusing on hair loss, regrowth and lack of volume.
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Comprising three products (a shampoo, a conditioner and a serum), the brand’s new Boost Therapy range has all the makings of a soon-to-be-viral haircare hit. In particular, the Tripeptide Hair Density Serum promises 29 per cent denser hair and delivers a 214 per cent growth boost. To achieve these results, its formula contains some pretty potent active ingredients – such as caffeine, various peptides, probiotics and two technologies developed by the brand. The first is Redensyl, a clinical ingredient which stimulates hair follicle stem cells to promote hair growth. Procapil, the second innovation, targets the hair strands by fortifying fibres to prevent hair loss. As for the application, it couldn’t be simpler – you need only apply it once a day, on dry hair without rinsing.
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The shampoo and conditioner, on the other hand, are recommended for volume and thickness, thanks to a combo of biotin (which strengthens hair, while reducing breakage and increasing shine), moisturising panthenol, coconut oil (which helps to reduce hair fall) and the Biovolume 128™ complex. Once again, the figures speak for themselves – in three months of use, hair volume is said to increase by 135 per cent.
You’d be forgiven for thinking that those numbers seem too good to be true, but rest assured the brand’s formulas have form for delivering results. The Coco & Eve hair mask (aka the product you’ll have seen receive glowing reviews all over Tiktok) is a fan favourite for its uncanny ability to revive even the driest tresses. And slowly but surely, the Boost Therapy hair serum is amassing a loyal following of fans that swear by its effects, with impressive before and afters for bald spots and thinning edges. We’re calling it: with its clinically-evidenced growth formula and cult-buy potential, this is the haircare launch to buy before others catch on.
