Famous women have lugged their personals around in Hermès Birkins for decades – most recently Dua Lipa and Anne Hathaway, who have added charms to theirs in honour of Jane Birkin (the inspiration behind the bag), who often filled hers to the brim with beaded bracelets and tags attached to the handles.
Mary-Kate and Ashley Olsen are two such Birkin devotees, and have been known to carry well-aged styles (scuffed, crinkled and warped) over the years. But the sisters are behind another capacious tote doing the rounds of the fashion circuit right now: The Row’s Margaux bag. Now a signature of the luxury brand, which was founded in 2006, retailers often struggle to keep the bag in stock, while its starry fanbase continues to grow: Kendall Jenner, Zoë Kravitz, Rosé, Elle Fanning, Rosie Huntington-Whiteley and Jennifer Lawrence, to name but a few.
The Margaux has been reinterpreted in various colourways and fabrications since it was first introduced, becoming a permanent fixture in the label’s accessories arsenal. At the time of writing, it is available in several sizes (10, 12, 15 and 17 inches, and a longer EW style), made from suede, buttery leather and a canvas-leather combination, in multiple colourways (among them: black, mocha, cuir, cognac, muschio, marine, orange and ivory) on their dedicated e-commerce site, which they relaunched last year. Limited styles also feature across the 270 department stores that stock The Row and at their very-own flagships; blending in perfectly with the curated art and furniture that define their brick-and-mortar spaces in London, Los Angeles and New York.
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