Soft-launched in New York in 2023 by editorial consultant Naomi Accardi and brand consultant Sam Herzog, groundbreaking interdisciplinary platform, Systemarosa, curates beautiful vintage football shirts alongside special designer pieces, in addition to offering creative services, and a rentable archive.
“If we told you how we source Systemarosa jerseys, we’d have to kill you! Just kidding! It consists of spending hours scouring the internet and places in person to find exactly what we need. For ourselves, it depends. If we are looking for a specific kit – Crystal Palace for Sam, for example – it starts from looking at old club photos or videos and honing in on a particular piece.
“The next step is to start searching for the exact year on Depop, Etsy, eBay, or Grailed (e.g. Crystal Palace 2003-04 Home kit). Add similar products you find to your watchlist or favourites because those platforms have really strong algorithms and they will start suggesting similar products to you. Or if you have the money to spend upfront, you can look on Classic Football Shirts, Cult Kits, or any curated website.
“The best way to take care of vintage football shirts is by handwashing and air-drying. We advise our customers to soak them in OxiClean if they present some stains or wear. A good rule of thumb for any piece of clothing you want to preserve for a long time is to avoid the dryer and hang dry all of your new purchases. Then, you should store them in a closed space, and depending on the material, folded cotton or wool, or hung-polyester, in your wardrobe system.”
Louis Bever
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